They want to expand their services to the teenage demographic to support them in facing their own personal issues anonymously, so they feel open to discuss their personal affairs without judgment from their peers. This is a General Assembly concept project and work on 2 designers. My team connected with five teens in our demographic who shared their thoughts on mental health to further our key research insights.
I investigated marketing strategies to understand how to retain adolescents’ attention. The key points are made below:
Listed are the key insights from seven users: five teens between the ages eleven to eighteen years old, and two mental health professionals:
Ginger Roots is a mobile app that provides teens with a private space to talk with peers about their issues, receive support from a mentor and counselor, access resources about mental health, and potentially connect with a licensed therapist.
Jenny Wilson is a fifteen year old high school freshman who empathized with her peers and family. She strives to excel in school while being a model daughter. Unfortunately, this causes her to be highly stressed and long for a better outlet away from her social circle.
With the problem statement in mind, we created a user flow describing how Jenny uses the app. This revealed decisions the user might encounter through a happy and unhappy pathway. Using this methodology revealed decisions the user might encounter and helped us discover potential problems within our final product.
On the profile page, the users were perplexed about editing under the profile. They suggested it should have been on the top left. Therefore, the setting could double as the edit button or the little symbol next to the profile icon to indicate edit.
Currently, on the application the Coach and Group chats are separate. I tested and asked the users about the two chats being separated was a good idea. I found that the users were confused about having the group and coach chats in two different icons instead of them being combined.
The navigation bar was easy and intuitive for teenagers to get from one page to another.
I would like to go forth and create a desktop site as a result of our user interviews because some teenagers from our interviews did not have a mobile phone until high school. I also want to improve on the prototype’s animation, such as creating better message bubbles. Lastly, I would continue fleshing out more of the resources and activities screens.